Whitney over at RookieMoms has posted an open letter to Mimi Maternity about the negative aspects of the store (poor customer service, bras that are too small, associates who have never been pregnant, etc.).
As I read Whitney's tirade, I couldn't help but nod my head in agreement (mostly). Her experiences really replicated mine - although my complaints were aimed at Motherhood Maternity (who is, I might add, owned by the same company as Mimi).
I especially loved her ideas for improvement: "Offer me a cool drink of water. Provide a chair in front of a foot massage machine. Sell bras in sizes larger than E. (Nursing boobs are OFTEN larger than E). Put out samples of nutrition bars that you sell. Make me feel like coming to your store is a treat. A treat just for me because I am pregnant and special."
1. Change your return policy (er...lack thereof).
2. Make longer shirts.
3. Make professional shirts (not low-cut, not empire-waisted) that are designed for women with larger chests.
4. Offer classes/seminars on topics that moms care about.
6. Enlarge one of your dressing rooms and make it into a nursing lounge, with a comfortable chair, a baby changing table, complimentary wipes, and water bottles.
What has your experience been with the maternity empire owned by Rebecca Matthius (Motherhood, Mimi, A Pea in the Pod, Edamame, Destination Maternity)?
(Photo by: mom2lengguy)