Another reason that I'm not particularly fond of maternity shops and maternity advertisements: they often feature women in excessively high heels in their advertisements [case in point: see this recent advertisement on A Pea in the Pod's website - a woman in a short dress with very high heels].
During my pregnancy, some people warned me that wearing heels during pregnancy was unhealthy. So I did a few quick Google searches on the Internet and found this and this. Apparently, there's no specific concensus on the issue, but most experts agree that lower heels (1/2 to 2 inches) are better.
In fact, the American Podiatric Medical Association (APMA) agrees that high heels -- which they define as pumps with heels of more than two inches -- are not the best footwear choice for anyone."
So, why-oh-why, do maternity advertisements always feature women in 3-4 inch heels?
There are the die hard high-heel wearers, and the never-in-million-years high heel avoiders. There are exceptions to both groups. The simple woman who swears she never will is invited to a red-carpet event, and needs a dress and -- okay I swore I never would -- shoes to go with it. And the hard-core five-inch gangs that think that it's Saturday, and I'm only going to the market, and takes her flats. And we all wear out flip-flops to the nail salon for our pedicures, right?
I still think it's about shoes that fit. A really great fitting 5-inch heel with a 1-inch platform (everybody makes them these days) is very comfortable, if that great fit isn't just a dream. And even when I'm pregnant, I wear my heels.
LOL! I cannot imagine wearing heels during pregnancy. I was tripping over my own bare feet, anyway!