Intelligent. Successful. Driven. These words describe Amy Keroes, the founder of Mommy Track’d – a “multitasking site” for moms who “work full full time, work part time, or are taking some time off but plan to go back.”
Check out Amy’s credentials…
- received her undergraduate degree from Northwestern University and her law degree from UCLA.
- worked at Gap for six years, managing the Company’s intellectual property litigation and all marketing related partnerships and promotions.
- lives in Mill Valley, California with her husband Jeff, her seven-year-old son Matty and her five-year-old daughter Jessie.
ME: How long has Mommy Track’d been around and why did you create it?
AMY: In 2005, I was living the harried life of working motherhood. I started to look for something – a resource that helped and entertained working moms. When I couldn’t find it, I set out to create what I was looking for.
I launched Mommy Track’d in May of 2006. About six months in (in September 2006), I took on a partner – Dawn Dobras. Now, I’m working “full time” on the site.
ME: What is your long-term vision for the site and what new features/layers would you like to add in the future?
AMY: This spring, we will host our 3rd bay area event (our last one was sold out at over 600). We’d like to take those events to new levels and offer new formulas to help moms manage working motherhood.
We also hope that 2008 takes us to new levels in terms of traffic and ad revenue.
My new book also just came out last month: Mom’s Ultimate Family Organizer: A One-Stop Planner for Busy Moms (Chronicle Books, 2008). It has calendar sections, pull-out to-do lists, emergency lists, and more.
Of course, we’d also like to add more and more diverse content on the site and we’re working to improve the community section of the site.
ME: On average, how many unique visitors currently log on to your site per month?
AMY: We’re at about 50,000 per month.
Amy stresses that the site is not a “working moms against non-working moms site. We are a place to discuss issues – both practical and ridiculous.”
Amy has graciously offered a copy of her new book to one Metropolitan Mama reader. To enter, all you have to do is stop in at the Mommy Track’d website. Then, leave a comment below about something that “strikes” you about the site – what is your favorite feature, what is your impression of the site, etc.
WIN IT! One winner will receive a copy of Amy Keroe’s new book – Mom’s Ultimate Family Organizer: A One-Stop Planner for Busy Moms. To enter, simply leave a comment on this post (see instructions above) prior to Wednesday, April 16 at midnight (don’t forget to follow the rules). The winner will be announced and contacted on Thursday, April 17. * Winner must provide a U.S. mailing address.
*UPDATE* The winner is #11 Aimee. Congratulations!